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Why are millenials, Gen Zers & VSCO girls so into this water bottle?

"When nothing goes right, go left."
Why are millenials, Gen Zers & VSCO girls so into this water bottle? Posted on October 30, 2019
"When nothing goes right, go left."

It is the craze in schools and among the younger set – millenials, Gen Zers, VSCO girls – but it has taken some 10 years to reach our shores. It is also probably the most unlikely thing you’d think youths would want – a water bottle.

If you have not heard, meet the hydro flask – a product which is all the rage from the United States to this tiny island of ours here in Southeast Asia. 

So, why the sudden fascination with a water bottle? Well, first it is not just any water bottle – it is a hydro flask. What does that mean? It means it holds water (duh!) but more importantly, it holds both cold and hot water – and keeps them at their respective temperatures for longer. The flask keeps cold water (or ice) for about 12 hours, and hot water (piping hot) for about 6 hours.

And how does it do this?

Actually, it is not a secret and nothing new. The makers of the hydro flask borrowed the technology from the thermos flask, which is named after Stanley Thermos who in 1904, adopted the “vacuum flask” method from James Dewar who had come up with the idea in 1892.

The technology, then, is 127-years old. 

Hydro Flask debuted in 2009 (or at least the company behind it did).

But it’s not really some complex science behind the bottle. Basically, the bottle has two walls of stainless steel with a vacuum between them to prevent condensation and heat transfer to the outside of the bottle, keeping drinks piping hot or ice cold for hours on end.

But what the owners and creators of Hydro Flask (the brand) have done is to give it an update to make it more funky and trendy, with a range of attractive colours, higher durability, with a honeycomb-structured cap which keeps it leak-proof. And it also allows users to customise how the bottle looks. (Visit the customisation site here.)

Watch how this guy customised his own design:

“And crucially, it [Hyrdo Flask] invented the signature powder-coated exterior, which serves a dual purpose: making the bottles durable enough to withstand days in the wilderness, and—along with the array of color options—giving Hydro Flask a trademark look,” observed Popular Mechanics.

Yup. Even if you bury the flask in a heap of stickers or paint, it is still recognisable as a Hydro Flask.

Coupled with the increasing awareness of environmental conservation, which frowns on plastic use, the stainless steel hydro flask water bottle took off – first in Oregon in the states around 2012 (after some tweaks to its initial design), and then throughout the US (especially in colleges and among active peeps), later in other parts of the world, and eventually to Singapore.

The bottle comes in a wide variety of sizes, from a 12-ounce kids’ bottle to a 64-ounce jug. There is the standard mouth size or a wide-mouth bottle; and multiple lids to fit each, such as the straw lid, flip lid and sports cap.

The brand also has a limited edition of the bottle. See here.

The bottle is now available online and in the stores. 

Visit the Instagram page here.

"When nothing goes right, go left."